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meet me at cup match
For Gibbons Company 2023
In spring of 2023 the Wes Anderson trend was sweeping across social media. I helped adapt this style to tell the story of two youths trying to find each another before the Cup Match game, only to discover that they root for the opposing teams. Taking care to shoot colorful, symmetrical, and rectilinear shots, I found Bermuda to be the perfect backdrop for this concept.
For @cal_thebaker AKA Callie Jinadu 2024
This year Callie kicked off her first-ever Baker’s Retreat in Bermuda, inviting 20 people from the United States. She invited me to create a highlight video of it. Bakers enjoyed baking lessons, yacht rides, cave tours, and Gombey performances across three days. Callie used this video to promote her retreat for 2025.
This video has 25.7k views.
bakers Retreat bermuda
For Gibbons Company 2024
You know when you see someone wearing something you’ve always wanted? And you want to ask them where they got it from but you’re too shy or it’s a weird place?
In this video concept, I wanted to create this scenario but in a situation that would be very unlikely - like during a high-speed boat chase in the middle of the ocean!
This video has 36.6k views.
where’s your bag from?
Cupmatch dance wave
For Gibbons Company 2022
Dance videos are almost always guaranteed to do well on social media. Paired with a match-cut editing concept, this video garnered almost 19k views, 1053 likes, and 52 comments.
love in the digital era
For One Communications 2023
This video was born out of three goals: to show that OneComm sold iPhones in Bermuda, to use the trending green screen transition, and to show a love story. Moreover, we wanted to show how phone screens don’t always divide people — they can also bring them together.
For Gibbons Company 2023
For this campaign series, I was inspired by Queer Eye and wanted to try making videos that felt like reality-TV. After sourcing Dads and their children, we embarked on a 3-part series that became quite viral. This particular video had 12.4K views, 1821 likes, 53 comments, and 87 shares.
kids style their dads
sushi night controversies
For Sargasso Sea 2023
What could be more controversial than food preferences? Olives on pizza are a yum to some, and a yuck to others.
This is the concept we wanted to explore as a part of Sargasso’s series in marketing their Pizza and Sushi night deals.